Experiment description
Short description or links to tasks.
Hypothesis
<activity> for <audience and platform> will increase <one target metric>, because <reason>
Success metrics, budget and KPIs
Drive XX new signups under $XX average CPA
Who's involved?
- DRI:
- List other names and their roles.
Checklist
Tag folks next to their deliverables. Check off when finalized.
A/B test
Did you share all stakeholders?
Does Data Science need to be involved in measurement
Check sample size
Assets / Content requirements
Do we need ad text created?
Post launch QA
Ads aspect ratio ok?
UTM tracking
Any integration required set up
Dependencies
Who else/what other work does this project depend on?
Milestones
What are the major points in this project / expected timeline?
Launch date:
Future iterations
What else can we try next?
Action items
What else needs to happen to check in or optimize this experiment?
Links & drafts
Link to drafts of assets and any other documentation.
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